Project

Walmart's Holiday Campaign - Asian Consumer Market

Agency

IW Group Inc.

Credit

Producer

Additional Credits

Executive Producer - Michael Cha, ACD/Art - Wonee Paek, ACD/Copy - Ting Chen, ACD/Copy - Heather Hannasch, Senior AD - Stone Shih

Category
Editor
About This Project

This holiday campaign targeted the Asian American market specifically. Through segmented marketing, we delivered culturally relevant and meaningful stories through our ads.